Pick up a copy of their new album Meridian, and grab yourself a bag of MadCap’s Meridian coffee here. You can find The Soil & The Sun at their official website, on tour this fall, on Facebook and on Twitter. It’s a coffee we haven’t offered as a single origin this season but have been using in our blends Summer Solstice and Oktoberfest, so we were excited to get the opportunity to let this coffee shine on it’s own. It’s a lovely coffee loaded with jasmine, oolong tea, and strawberry and is extremely complex. After cupping a few coffees and tossing around the idea of a blend, we settled on a single origin coffee from Kochere, Ethiopia. We wanted to make sure we chose a coffee that captured the rhythm and vibrancy of the new album. I worked mostly with Ben on trying to select the right coffee. They aim to elevate the ordinary coffee experience by providing excellent coffee and exceptional cafe hospitality. To choose the coffee, I had the band come in and we did a cupping. Founded in 2008, Madcap Coffee Company is a coffee roaster and retailer headquartered in Grand Rapids, MI, with several cafes across the state. Although, the more we discussed the concept and designed the label, we decided we wanted to do a larger limited-run to offer online and in our coffee bar. Benjamin Jones Baker Jackson, who was actually a production roaster and barista at MadCap for 4 years before leaving last year to go full-time with the band.
One of the gifts was a collaborative coffee by MadCap that was roasted by their drummer Mr. The idea of the project began as a sponsor gift on their Pledge Music Campaign, which is like Kickstarter for musicians.
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